Feeling stretched thin lately? You’re not alone.

If you’ve started using AI, you might already be saving close to half an hour a day on admin work-at least according to one UK survey. But the real value of AI shows up when you move beyond routine tasks and use it to boost other areas, like your content strategy.

Chances are, your organization is already sitting on a pile of untapped content. With the right approach, that existing material can be transformed into fresh, engaging pieces. Here are five smart ways to do more with what you’ve already got by reshaping and repurposing your content.

1. Break Down Longform into Shortform Gems

Take those lengthy blog posts, eBooks, or email newsletters and feed them into an AI tool to pull out quotes, summaries, or quick tips perfect for social media.

Try this twist: Have AI rewrite the same message in different voices-friendly, formal, witty-and tailor it for platforms like Instagram, LinkedIn, or Facebook.

2. Turn Podcasts or Videos into Written Assets

Transcription tools can convert your audio and video content into text. From there, AI can help turn transcripts into blog posts, email content, or Q&A-style features.

Try this twist: Ask AI to pull out five main takeaways, create a how-to guide, or design an infographic using key highlights and catchy headers.

3. Customize One Piece for Different Audiences

Start with a general article and ask AI to tailor it to different audience types-whether it’s newcomers, long-term supporters, or external partners.

Try this twist: Transform a single post into:

• A beginner-friendly explainer
• A deep-dive technical version
• A polished pitch for media or collaborators

4. Spin One Article into an Email Series

That 700-word blog post you wrote? Break it up into a short email series-three to five messages-with the help of AI. Include strong subject lines, clear calls to action, and value-driven points.

Short email bursts can be more digestible than a full-length post. Spread them out over a few days, and your audience is more likely to retain the message.

Try this twist: Add teaser lines or thought-provoking questions at the end of each email to drive engagement.

5. Convert Content into Interactive Experiences

Take your guides, how-to articles, or FAQs and have AI reshape them into interactive tools like quizzes, calculators, or even chatbot scripts.

For example, a skincare blog could become a “Find Your Skin Type” quiz. A startup checklist could become a “Readiness Scorecard.”

Titles make a big difference-choose names that catch attention. Repurposed content like this can even become effective lead magnets. And don’t overlook tools like NotebookLM: upload your content and ask it to help you create a podcast or voice script based on specific sections you want to highlight.

You don’t need to start from scratch every time. There’s probably great content in your archives just waiting to be reimagined. If you’re not sure where to begin, ask AI. Just share your audience and your goal, and let it generate suggestions. You might be surprised by what it comes up with.