Chamber events are one of the easiest ways to grow your network—but we understand that not every business owner can make it to every event. Busy schedules, customer needs, and life in general can get in the way.
Still, networking is essential. People do business with those they know, like, and trust. And the good news? You don’t have to wear a name tag or carry a stack of business cards to build meaningful connections.
In fact, some of the best networking happens outside formal events. Here are seven ways to grow your network in the real world, no matter how packed your calendar gets:
1. Turn Everyday Conversations Into Opportunities
You don’t need a sales pitch, just genuine curiosity. Strike up a chat with the person next to you at a coffee shop. Ask your nail technician about their busiest days. People enjoy talking about what they do.
Listen well and ask thoughtful questions. Often, the conversation circles back to you. When it does, it’s a natural opportunity to talk about your business. Even if it doesn’t, connecting them with someone else can still strengthen your relationship.
2. Support Local Businesses – and Let Them Know
Shop local for gifts, meals, or services. Snap a photo, tag the business on social media, and leave a glowing review. Consistent, positive interactions can turn you into a recognizable and trusted presence in your community.
3. Volunteer Where Your Audience Is
Think about where your ideal customers spend time. If they’re parents, volunteer at school events. If they’re outdoor enthusiasts, help out at a local 5K. The Chamber also offers great volunteer opportunities to meet local residents.
You’re not there to sell, just to show up and contribute. That builds familiarity and trust, which are the foundations of strong referrals.
This also applies to attending events your audience attends. For example, a cleaning business owner might network at real estate open houses or home shows, because that’s where connections and referrals are made.
4. Host Something Casual and Valuable
If time allows, consider hosting a low-key event. Keep it relaxed and focused on value. Ideas include:
- A monthly “Coffee & Questions” meet-up at your location
- A quick Q&A on Instagram Live
- A small roundtable for complementary businesses
No pitches, just meaningful connection and practical insight.
5. Give Referrals Freely
When you meet someone great, recommend them. Share their contact info. Tag them in posts. Being generous with referrals shows you’re someone who supports others, and people remember that when they need your services.
6. Use Content to Spark Conversations
Posting consistently on LinkedIn, Instagram, TikTok, or even in Facebook groups helps people get to know you. Share your story, insights, and tips in simple, authentic ways. Content opens the door to new relationships even before you meet someone in person.
7. Ask for Warm Introductions
Referrals aren’t something to rush. Instead of asking, “Do you know anyone who needs X?” try:
“I’m looking to meet more people in [industry/interest area]. Would you be open to introducing me to someone for a quick coffee or chat?”
It’s low-pressure, thoughtful, and shows respect for their network.
Networking Is Just Relationship Building
You’re not collecting business cards to break a record. You’re building a reputation as someone people trust and want to support.
Start small:
One new conversation.
One kind comment.
One helpful referral.
Before long, you’ll be networking naturally—without even thinking about it.
And if your schedule allows, join us at our next Chamber event. We’d love to hear how your connections are going!
